You'd think that if I'd wanted to be a juggler or a tightrope walker I'd have joined the circus! The place for a politician is in Parliament and a diplomat really should be in the civil service. To survive in high technology public relations you need all these skills and a whole lot more, including mind reader and devil's advocate. Surprisingly, or not, there's more to it than being simply a good communicator or technical guru.

So what's it like working for Tech Pub? The simplest answer is…. hectic! No two days are ever the same and no matter how well planned your schedule is, one of the clients will blow it wide open - a day's notice of a major event is not uncommon.

Serving international markets means we get around and its not uncommon to have team members in several different countries at once. The office can sometimes sound like the league of nations, with simultaneous phone conversations in French, German and Italian.

With fast approaching 20 separate clients there is a lot of variety despite. As far as the client is concerned you work for them and no-one else. While not the reality it is a state of mind that we do not discourage. In this business the client is king.

The fun really starts when several clients have major actions on the same day. Occasions do arise when one client wants a Press conference, another wants you at an exhibition while a third needs a face-to-face meeting to discuss something that won't wait and he can't do any other day but that one.

So, as was the case last year, when we need to cover exhibitions in Milan and Frankfurt, a Press conference in London and two briefing meetings elsewhere in the UK, all on the same day, we have the capacity to do so. Which is why we are a team!

There's more to a PR man than the contact details at the bottom of a Press release.