TAG beats tough competition to win public relations pitch for Telehouse
Telehouse, a leading global provider of data centre services, has appointed Technical Associates Group (TAG) as its official public relations agency in the UK. TAG was up against several other agencies during the three stage competitive pitch process before it was selected as Telehouse’s partner of choice.
The public relations brief will see TAG execute a comprehensive integrated B2B Public Relations programme targeting Telehouse’s key audiences via a PR monthly retainer and inbound marketing campaigns. The campaign aims to enhance Telehouse’s share of voice amongst targeted publication channels as well as raise the profile of flag ship projects such as North Two, the company’s latest leading data centre which provides a gateway for connectivity worldwide.
Michelle Reid, Sales and Marketing Director at Telehouse said “From the very beginning TAG stood out due to their depth of understanding and detailed pitch proposal. We felt the agency’s response went beyond expectations - their creativity, strategic thinking and expertise in this field were a differentiator from the outset. We made the decision to appoint TAG to run our public relations campaign in full confidence and we look forward to working with them!”
“We are delighted to be working with Telehouse,” said Sylvia Laws, Managing Director at TAG. “The proposed campaign incorporates an integrated PR, marketing and creative solution thus we look forward to reinforcing Telehouse’s position as a market leader in the data centre sector.”