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Bringing technology brands to life

Technical Advertising has been delivering localised, pan-european and global marketing campaigns across a range of B2B markets for 30 years. Our unique model allows us to offer our clients significantly more - an experienced, multi-lingual team from creative, client, agency and publishing backgrounds with the additional skill of in-house creative writing.

Our world is frantic and driven by deadlines but at Technical Advertising we hold ourselves accountable to the highest levels of service. We work closely with our clients to fully understand their business environment and objectives and we monitor, evaluate and improve at each step of every campaign. We know that results are important so we always ensure that you receive credible, valid data which is an intrinsic part of any marketing strategy.

Our award winning in-house studio means we place no limitation on creativity and we realise how important this is in getting your brand to stand out in front of your customers. Whether you need to implement a large, global campaign, a localised project, if your brand identity needs overhauling or just a refresh, we are equipped to deliver a bespoke solution with a measurable ROI. 

Some of our customers we have retained for over 20 years and some customers are brand new - we like to think this reflects our passion for what we do and our ability to be innovative, flexible and relevant.

Meet our leadership team: 

Sylvia Laws, Managing Director

Sylvia 2

During her 25 years in marketing communications, Sylvia has worked with some of the biggest brands in technology, delivering original, creative and effective B2B campaigns for global giants, such as Toshiba, Siemens, Panasonic, Fujitsu, Hitachi, Eaton, Hewlett-Packard, National Instruments and Bosch, across Europe, Asia and the US.

A strong believer in the power and value of the brand, Sylvia encourages her clients to aim high in delivering focused, strategic campaigns that will develop their brand into one that attracts and involves their customers. 

A language graduate of Dundee University and the Sorbonne, Sylvia is also a member of the UK’s Enterprising Women community.

You can connect with Sylvia via LinkedIn, follow her on Twitter or e-mail.


Joanne Butler, Account Director

Jo Butler Pic 8 Website (1)

CIM qualified marketeer with 15+ years experience in B2B inbound marketing working on brands such as Honeywell, Toshiba, Eaton, Alfa Laval and Atlas Copco. Joanne offers strategic and tactical advice to our global client base.

You can connect with Joanne via LinkedIn or e-mail.


The communications agency at the heart of technology and engineering markets.

T: +44 (0)1582 390980


The communications agency at the heart of technology and engineering markets.


Wir verstehen Technologie, den Markt sowie die globale Medienlandschaft und bieten einen beispiellosen Service.

T: +49 (0)4181 968 0980